The article Associative Networks introduces Bower’s theory of associated network: memories are stored as groups and the groups of memories can be triggered by a node. Also, the article cites Gruszka and Necka’s research of the relationship between creativity and associative memory – creative people are more likely to make more associations between words.
Derks and Bakker explore the impact of computer-mediated communication (CMC) in work life. E-mail, in particular, is a form of CMC that deeply rooted in our life. But the setbacks are obvious. First, the missing of nonverbal cues can increases the ambiguity of messages. Second, many miscommunications caused by egocentrism can stay unnoticed. People tend to use their own perspective as the main reference and often think their intention is more obvious than it actually is. Third, email makes it harder to deliver negative feedback. Although with these disadvantages, the shift from immediate communication to mediated communication is still the cultural trend. We should keep an open mind about it and remember we are in control of our digital devices.